How often do you check your email? Most people check their email box a few times a day. For business owners, sending email is among the most reliable methods for contacting potential customers. Highly effective tips for marketing via email can be found below.
Email Clients
Run tests to determine how your messages look on various email clients, including mobile clients. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. The manner in which your email is displayed can vary greatly between different email services, such as Hotmail and Gmail.
Give your subscribers a birthday message. Include an optional field on your opt-in form for subscribers to share their birthday and send automated greetings. This simple step can go a long way to make your customers feel special, especially if you include a special discount, coupon, or other offer along with your greeting.
Write in a way that will affect your audience, not in a way that allows you to get around the spam filters. You should limit the amount amount of sales jargon you write into your newsletters, this will help keep your messages out of your customer’s spam filters. Trying to avoid junk words, such as free or discount, by using other unnatural words will likely cause you to be blacklisted.
You should generate one crystal-clear message for every email that you send. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Pick a message and keep your point and focus clear. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Add some personalized touches to your emails. There’s much more you can do aside from just using the recipients name in the heading. Take into account whatever information you have about your subscribers. Reorganize your list of subscribers according to common interests and send specialized messages for each interest group.
Find a method of personalizing your emails in order for your readers to feel that you’ve giving them more personal attention. If they believe that they are being treated as “customer #13992”, rather than someone with specific interests and desires, they’ll just delete your email and unsubscribe from your list. Adding in their first name is very easy, but take it step further. Figure out why and when they subscribed to your emails. Use this information in your message.
Marketing with email can be used as an effective way to keep in touch with those you do business with. By using the tips from this article, you will see how effective email marketing really is. You can easily reach out to millions of customers via emails.