Never underestimate the power of email promoting. Although reaching out to individuals through email has been happening since the beginning of the Internet, it still has a lot of life left in it. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Keep reading to find out how you can design a successful e-mail marketing campaign.
Keep your marketing copy on a personal, friendly level. As with all other marketing techniques, customers usually do more business with those they feel a connection with. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Only send emails to individuals you know. Mailing people who are not familiar with you or your product can look like spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. This can make them delete your emails and waste your time.
If you intend to undertake an e-mail marketing campaign, it is important that you have permission from those that you intend to email, and that means each and every person who’s address you intend to utilize. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Consistency is key. All of your emails should employ the same color scheme and feature the same logo. Always use a legible font. People will eventually recognize your layout and know right away that you are the sender. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Present special articles or information that is unique to the email and not your site. Include privileged access to special offers or sales for services and products. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Limit your marketing email messages to only one each week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Make sure that your customers give you permission before sending them correspondences via email. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may even be blacklisted, which really hurts your company’s credibility.
Active Feedback
Use passive and active feedback to enhance marketing with email efforts. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. There are many software tools available that will track the clicked links on your email messages.
Clearly, the marketing email is still quite effective. Take what you’ve learned here to heart and always be ready to implement new and innovative email marketing methods. This strategy will serve you well for years to come.