It’s probably safe to say that your siblings and cousins are on Facebook. But are your customers have a Facebook account?
Having contests are great for increasing your fan base on Facebook, so try to do that. When a person likes your page, they can enter a drawing to win a great prize. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Communicate with your fans on a regular basis. Make sure you take notice when people make posts on your page. Many successful businesses have received great marketing ideas that work from the public. Don’t ignore your success up to now.
Make sure that all content you publish is linked through your Facebook. If your site includes a blog, include a summary and post links via Facebook. You might even link a Twitter account to your Facebook page and make sure tweets appear on it too.
Do not let spam overtake your page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Facebook Ads
Try out Facebook ads for your business. Regular posting can only go so far when it comes to promotions of goods and/or services. If you really want to reach more people, purchasing Facebook ads is the way to go. They aren’t pricey and can pack quite a marketing punch.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Use the custom tabs to maximize your Facebook page more efficient. The tabs will let you organize your page information to make it easier for customers to navigate. For instance, if you have a store, you can include a tab for the contest information.
Offer something that “like” your page. You can glean a lot of attention via “likes.” Think about giving folks something that’s exclusive and free when someone likes your page a “like.” It could be a sweepstakes prize or something that every person gets. People find it easy to click if you give them an incentive that is worth their time.
Be aware of when it is appropriate to post on other Facebook pages. Posting information on other people’s Facebook pages can garner a great deal of attention. But really consider whether it’s the type of attention that’s best, overall. If you do post, only post worthwhile things. You don’t ever want to be guilty of spamming.
Make sure any posts have value.
A good way to turn visitors to your page into subscribers to to make some content available only to those who subscribe. If your Facebook page has a hidden area that can only be seen by followers, you can convert many visitors into followers.
You can have a place for people to sign up right on your Facebook. This will allow them to register for contests easily. Consider holding a contest or sweepstakes.
Make sure that a group for your brand or business. This can only be a one-stop shop where your business could field questions and customers to interact with one another. You can advertise the discounts and offer them all types of useful information. This is a good way to learn more about your customers.
Avoid posting non-related updates that aren’t related to you or your business. Only talk about stuff that will interest your subscribers are interested in hearing about.Personal news and interests should be shared using your personal Facebook page.
Make sure you have a good personality with your posts. This will give you credibility and a sense of individuality. Have some personality, but continue to be professional.
You need to invest time and energy on your Facebook marketing. Facebook is important and marketing on it will help to expose your company to many people. If you give the job to a busy person on your team, your results will never be as great as you would like. Put real resources behind your efforts if you want to get a lot out of everything.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Apply the tips you just read and learn more about different Facebook marketing techniques before getting started with your campaign. The harder you work, the more rewards you’ll see.
You want your facebook page to look similar to your webpage. For instance, if your site contains a lot of blue, be sure your Facebook page also does. This will quickly aid in brand recognition. On the other hand, having two totally different pages can make customers confused.