Nothing makes a business do better than a well thought out marketing campaign, and there isn’t a better place to do it than Facebook! This platform can quickly put your business. Learn how to do in the article that follows and become an expert on Facebook marketing.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide people with prizes and discounts for liking your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Contests are a fantastic way to market and get new followers on Facebook. Offer prizes in return for having your customers like your Facebook page. Always award the prize or you’ll ruin your reputation.
A simple way to start a conversation with your Facebook fans is to respond to their comments on your wall. This means checking you should always check your wall for questions or comments and use the @ symbol before mentioning your brand’s name. It is especially important to respond quickly to anyone who needs help or a complaint is brought to light.
Facebook Offers give you a way to promote yourself. Set up your offer and then turn change the status to “Promoted Post”. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Fan Base
The most important first step to success with Facebook marketing is having a solid fan base. After you have developed a fan base, your conversion rate is going to start marching.
Remember the customers you already have. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If you want to do well with Facebook marketing you are going to have to respect your audience. Doing so creates brand evangelists that will spread the word to others.
Be judicious about your Facebook updates. Subscribers will lose interest quickly if your updates contain no value. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience similar content.
Always respond to comments and posts that show up on your Facebook wall. If someone goes to the effort to contact your business, then you need to make the time to speak back to them.
Try to add value and relevancy to each of your Facebook posts. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t be too much of a salesman, however, or people will get tired of your updates.
Give your audience spots to sign up to your Facebook page. This will keep the interest of your audience for contests easily.
Avoid posting non-related updates that don’t enhance your brand and customers. Only post content that will interest your target audience. Personal projects and interests should be kept for a separate personal Facebook page.
Make your Facebook content “shareable” for others. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Facebook depends on people who interact and share with others. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Ask your fans for fan input. People like to feel important and valued. For instance, if you blog, try asking them what kinds of posts they would like to read.
Be extra sure others are able to “share” the content on your page. Facebook lives on interacting and share with others. When you put out important information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Make sure your Facebook’s page design is similar to your website’s. For instance, use the same colors in both places. This will quickly aid in brand recognition. If you make it totally different, this may cause your loyal customers to be confused.
Sometimes, you will need to think outside the box to market your business. Start using Facebook to turn your business around. Use the tips here to gain an advantage over your competition.