How many things have you bought because you read a positive review about them? If you answered yes, then you already know that content is important. Hone your skills in article marketing by following these tips.
Offer some short reports for free as a way to get more people to sign-up for your newsletter. You can write the report yourself or hire a freelancer, but it is necessary to entice folks to opt into your email campaign. See to it that the report talks about a topic relevant to the industry.
Don’t feel that you need to stick rigidly to AP style requirements when creating your SEO content. Doing so will make your work fit better with what the search engines are looking for. Your writing should still be grammatically correct, but it doesn’t have to sound stringent.
A blog is a great tool to promote your thought leadership in your market. Try to include articles that are witty or show your leadership skills. Discussing current events and trends that are relevant to your field of expertise is a great way to show potential customers your status as an expert.
Be sure to post new articles regularly. There are search-engine robots that make the decisions on how often they need to re-index your site. The more new content you post, the better!
Construct articles that are filled with facts. By writing guides that relate to your company, you will be able to call yourself an expert at it and you will gain the trust of your customers. The more unique your content, the higher your search ranking can be.
Write yourself deep into your article. Personal touches make your articles more appealing than if they are dry and impersonal. You need to show honesty by producing articles in your own style. Readers appreciate it when business owners take the time to write high quality articles. They enjoy reading these articles and will return to your site often to see if you’ve written anything new.
Article Submission
Be very careful when listening to people that claim to be experts on article submission. These “experts” make their profits by educating people on the topic of article submission. This doesn’t mean that they actually are making a profit from article promotion programs. Of course everything they say might not be dishonest or untrue. Just remember that you need to do your own research and find out the truth for yourself.
Maximize the benefit of your articles by including at least one keyword or keyword phrase. That keyword is crucial, so use it whenever possible in titles, headers and any subheadings on your site, not to mention inside the URL, if you can. Finally, ensure that the keyword is woven logically into the main text of the article itself. If the keyword is used liberally it will be easier for search engines to spot it, and this should lead to more traffic.
Become a great article marketer, and you’ll discover some golden opportunities. The Internet is driven by information and article content is a huge source of this information. Take advantage of this knowledge and make the most of article advertising. Good luck to you.