Mobile marketing is flexible. You can do it full-time or just enough to make a supplemental income. Read the rest of this article to find the tips that have made others successful in mobile marketing and will work in your strategies, too.
Stick to dedicated short code. It is more of an expense, but it gives you better brand protection. It also gives you some legal coverage.
Mobile platforms should drive visitors to your main site. All of your mobile marketing should be designed to drive people back to your home base. A mobile platform should just be one part of your entire business.
For an email campaign to have maximum impact, the emails need to target mobile users as well. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Many people check email on mobile devices, so use this to your advantage.
Know your audience well. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Will they use cellphones more often than computers? What is the most common phone OS employed? Take the time to learn about your customers, and you will better be able to connect with them.
Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
Invite customers to participate in a picture-to-screen promotion. Utilizing a picture-to-screen campaign allows customers to utilize their mobile phones to take pictures. The pictures are sent to a short code and instantly posted to a screen. These photos can be displayed on a single television or multiple digital billboards.
Paying attention to your colleagues and customers, and absorbing their knowledge and wants, will give you a great start to a mobile marketing campaign. Always listen to your customers’ wants and give it to them. Find out what the competition is doing, and figure out if what they do is something that can work for you.
Include a link to your online website, as well as your mobile website. If you have included flash on your website, only put a link to a mobile version.
You might already be aware of the option of offering free apps to clients, but you might not realize that it’s also quite easy to make the applications yourself By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are many different features from which you can choose when designing your apps.
As you have read, there is more to basic mobile marketing campaigns than many think. It requires both patience and hard work, but it is a guaranteed way to improve your business. Use the tips listed above to help your business thrive even in a rough economy.