When people think of marketing via email, they assume it is a way to spam and do not care to learn more about it. It is your responsibility to make campaigns that are easy and fun to use for your customer. Keep reading this article for great methods you can use today.
Construct your email so that it sounds personal. Just like any other marketing, those who get them will buy more from you if they feel like they know you. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. If your newsletter is very business related, consider sending it out sometime between Monday and Thursday, as those are the days when people are often in “work mode”. Leisure related emails should be sent on weekends.
Active Feedback
Use passive and active feedback to improve your email marketing strategy. Active feedback is obvious: ask for suggestions and opinions from your readers. Readers generally aren’t even aware of passive feedback, on the other hand. You can use whatever tools and software you have available to determine what links are getting clicked on the most.
Multi-part messages are the most effective way to ensure that your message is readable to the recipient. Emails that have both plain text content and HTML exist, and they can display correctly regardless of the option that the recipient likes. This is worth the time you spend on it, because plain-text subscribers won’t stay subscribed to HTML-only lists for long.
Create informative and entertaining content for your marketing with email campaigns, not just information about the items you sell. Offer your subscribers deals that they can’t find anywhere else, including your main website. Also give them deals on whatever products and services you sell. Send out emails with special offers and information. Not every email should be trying to sell something.
Avoid bombarding your recipients with the “Buy now!” approach. This is not a very effective approach. Customers may be put off by what appears to be “spam” at first glance. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. They’ll appreciate this and will most likely buy from you.
If your clients have a birthday registered, send them a celebration note. It is easy to automate this birthday email process. Show a little extra appreciation of those loyal folks by having a birthday special coupon, or discount promotion. This will generate excitement for your company, as people like to feel special.
Your audience must be your focus as you take the knowledge you’ve gained from this article and build it into a campaign. What does your reader want to see? What type of information do they wish to read? How can you convert that into something that sells? Use the information from this article to get your business moving.