Make sure you use this campaign to target many different demographics of customers. Creating individual specific content will result in a more effective marketing via email campaign. This article has some great tips for customizing every email to individual groups of subscribers.
Use an appealing, personal style as much as you can in your email messages. As with all other marketing techniques, customers usually do more business with those they feel a connection with. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Every customer on your email list should be someone who clearly opted in to your e-mail marketing campaign. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.
Limit your message to one clear one per email. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Only send one message and make it short within reason, easily getting to the point. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. This will make your customers want to refer their friends. Consider giving even greater discounts to those readers who do refer new customers.
Subject Lines
Test out different subject lines with the A/B testing method. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Be consistent. Always use the same company logo and colors in your email. Always use a legible font. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
Your marketing emails should contain rich content to complement the request for business. Present special articles or information that is unique to the email and not your site. Make offers for your products that are exclusive to each reader. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
As you’ve read, you must use grouping methods for your email campaign. This allows you to send messages that get right to the point of what the group members care most about. This improves the chance that they will respond. Remember this advice if you are considering email communication.