Most business owners who are new to the world of email marketing are not familiar with the appropriate etiquette they should use. If you are able to manage email marketing in a professional way, your audience will enjoy getting emails from you. Keep reading for some useful tips on the proper etiquette for marketing via email.
Do not ever send unsolicited emails to unsuspecting customers. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. This reduces the chances of your emails being marked as spam.
Only make one clear message for each email you send. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Create one simple message that is short and direct to the point. This will create a happy reader, that translates into a happy customer.
Anything that you email you should proofread first. Every email and newsletter you send out should be error-free. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. In addition, if links are included in your email, ensure that they work properly by testing them.
Do not send email to anyone who has not given you permission to do so. Anyone who spams in any format will instantly receive a negative reputation. Most people will not only delete the email, but also resolve to never do business with you in the future.
Product Offers
Marketing with email is a great tool for selling your product, but only if you keep sales in mind. Every email you send should bring your readers one step closer to making a purchase. This can be accomplished by writing an email filled with information regarding new product offers, old product offers, or special deals that are available to them.
Create informative and entertaining content for your e-mail marketing campaigns, not just information about the items you sell. Provide your customers with articles and things they cannot get from your website. Also try including special offers on products and services. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
Do not ever send emails to your customers more than one time per week. Remember that your readers probably get a lot of emails everyday. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Following the rules, when it comes to marketing via email, can mean the difference between a successful campaign and one that ends up in the trash bin. If you aren’t nice to your subscribers, they will opt out of the email list. Using what you’ve read here is a great step towards a profitable email promoting campaign!