It is quite likely that most of your relatives are on Facebook. But are your potential future customers on Facebook?
The best way to engage your followers is to reply to what they write on your wall or about your company. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Respond to concerns, especially when it is a direct question or product concern.
Contests are a good way to increase interest in your company. Offer users prizes in return for having your customers like your page. Always award the prize or you’ll ruin your reputation.
Facebook Offers give you a great tool for running contests or giving away free products through your website. You only need to post the offer and then promote it on your wall. You may find yourself with new followers if you feel it is a great offer.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Answer any questions and respond to comments quickly. Show your gratitude to followers for contacting you, and give helpful responses. Share links to your site or Facebook page to help answer common questions.
Custom tabs can help you make your Facebook page. The tabs will let you present your information to make it easier for customers to navigate. For instance, when you have a contest going on, you can create a contest tab with information about them.
Allow interested parties to sign up via your Facebook page. You can provide incentives for people to do so, which will make communication easier going forward. You can give a prize for signing up, or require registration to enter a contest.
Know when you ought to make posts about the business outside of your own Facebook page.You can garner a ton of attention from others’ Facebook pages. Make sure it’s the kind of attention. Post on other pages when you have something worthwhile to say. Do not spam posts.
Social Media
Make sure your followers can easily share your content on Facebook. If your page has important information, you likely want your subscribers to share that information with others. Facebook is a network that is built for interaction and sharing. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Don’t assume Facebook is the only place that people go for marketing on social media. Facebook is very popular, but there are plenty of others that reach out to different demographics. Do sufficient research on your targets to understand which of the social media time.
Make sure that a Facebook group is established for your business. This could be a place where your business could field questions and customers are able to chat with one another. You can inform group members of special discounts and offer as well as any other information that will assist them. This is great way for you to get to know your customers.
You should always make sure your profile is up to date. If things change, make sure you update your profile accordingly. Your customers will appreciate that you keep them updated with this information. You might want to change some items on the page, but people will love those updates.
Avoid posting updates that are irrelevant to your business. Only talk about stuff that will interest your subscribers are interested in hearing about. Personal projects and updates should be shared using your personal Facebook page.
You need to invest time and effort into your Facebook marketing. Facebook is a huge deal and marketing on it will help to expose your company to many people.If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you’ll never get the traction that’s possible using this social media. Put some real time and money behind it to succeed at it.
Take time to interact with your Facebook followers. You should post content that will make your followers react and start talking. Consider using polls or thoughtful questions to spark discussions among your fans. When they are talking, chime in. When you take part, the fans will feel more connected to you and develop a sense of trust.
Facebook is a very popular tool you should use to interact with your audience. Simply use the advice in this piece combined with your existing skills to develop a truly impressive campaign. With more effort comes more profit.