Is an article really an effective way to advertise your business? Will you be able to use it effectively for long-term success? Many people now use articles to increase traffic to their online businesses, and you can too.
If you let readers post comments, make sure you use a “no follow” attribute for the comments. Whenever a user leaves comment spam (links to unwanted sites), web crawlers will be notified by the “no follow” attribute and not follow that link. This prevents spam sites from linking to your website which will protect your website’s reputation.
Your email list should be focused predominantly on content. People do not like spam so much they actually have laws against certain kinds of it. Make sure the emails you send are welcome by your recipients and are not just another annoyance. People will unsubscribe if they aren’t getting valuable information.
Search Engines
Posting fresh articles often, can really be beneficial. Search engines base how often they check your site on how often you post new content. Search engine robots love new content, so the fresher your content is, the more likely that it will rank highly in search engines.
It’s a good idea to include article content on your website; this makes it more likely that people will find your page after searching for certain keywords. That is an easy way to help build traffic and your own site’s rankings. Search engines gravitate to websites that are regularly updated so by having your articles posted you are placing yourself above higher rankings of their algorithms.
Resist any inclination to flood indexes with the same exact article. As part of the article submission strategy, there are numerous article indexes that can be capitalized on. Do not submit the same article to many different index sites, though. Avoid doing this since search engines can discount your rankings.
Your first paragraph must be the best one. Search engines and readers usually decide if an article is worth reading by the end of the first paragraph. Using the most relevant information in that first paragraph is a smart way to get attention. Get your readers interested by introducing your topic in an original manner. They have to read the entire article too.
Submit to blog networks as well as article directories. Blogging is extremely popular and utilizing blogs can help improve your business. Each article should include all relevant details to ensure that readers will be able to locate your website and blog.
Take the advice offered by article advertising “gurus” or “experts” cautiously. If these people knew everything, they’d be far more successful than they are. However, we are not saying that everything they say will be irrelevant or incorrect. Use common sense when listening to their advice and decide for yourself if it makes sense.
Well written and interesting articles can really make all the difference with your article marketing efforts. If you are providing useful content along with multiple articles, your reader will be happy and keep coming back. After you have written a number of articles you will find the task becomes easier. Once you can write articles more quickly it is very important not to become stuck in a rut by following the same format each time because this will make your articles less interesting.
These article submission tips will bring you success in interesting your audience and increasing your client-base. Use the information from this article to develop the program you need in order to get the results you’re looking for.