As the Internet grows, so does the competition for websites. If you follow the steps from this article, you will be ahead of your competitors in terms of being noticed by potential site visitors. Having great content is useless if no one is going to see it. The following tips will help turn that trickle of visitors into a steady stream.
Implementing short but informative articles is more useful than having an overly long and complicated article that covers many topics. Longer pages are not as well weighted by search engines. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.
Search Engine
When optimizing your search engine results be sure to use any variation of the word possible, including misspellings. Search engine bots will find analyze these meta tags and including this information will increase your visibility. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as “fish tanks,” “aqarium,” “tank,” etc.
Make your site easier for search engine spiders to navigate by avoiding dynamic URLs whenever possible. This is very confusing to the search engines, so always remember to create a meaningful name for every URL, and try to put a relevant keyword in there that flows naturally.
Product feeds are an excellent way to generate more site traffic, which will help you build a larger base of customers. Include information about your products, such as descriptions or prices, on your feeds. Enticing potential customers to click onto your site, could mean a profit for you. Feed readers will also allow your customers to subscribe to the feed themselves.
One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. Blogs are a great way to improve your search engine ranks, because they prefer content that is regularly updated. Backlinking is an essential part of boosting your search engine rankings.
Search Engine
Don’t use Flash if you want to optimize your site. Flash has long load times, and isn’t currently able to be seen by the spiders search engines use – meaning any text that is in the Flash animation is not going to be indexed. To make it so that your site is found in search engine rankings, you will need to do the work needed for search engine bots to find your website.
Your website must be compelling, and offer visitors something they can’t find elsewhere. By following the tips listed here, your website will gain popularity and increase hits. Set aside time in your schedule to learn about and implement these SEO strategies.