Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Focus first on building a customer base and securing their numbers for your database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. However, you must first obtain permission from your mobile users. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Mobile Marketing
Keep you messages short and easy to understand in your mobile marketing efforts. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. When you are dealing with mobile marketing, you should just keep it simple.
Optimizing your website for mobile marketing purposes is as easy as investing money into it. It can be quite difficult to develop a mobile website that is attractive and appealing. Outsource this to qualified candidates if you want things to go smoothly.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
Be sure that the code you use is short and dedicated. You will pay more, but your brand will be protected. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Social Networking
When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
For your mobile site’s landing page, try using A/B testing. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. By creating an A & B version of your landing page, you can test effectively. The results will show you which version you should choose to develop further.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Apply your mobile marketing efforts respectfully and consistently to get the best results. Your efforts will likely reward you with increased sales and business growth.