Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Add maps and directions to your website that are mobile friendly. Many consumers will turn to their mobile devices when they are trying to reach your store. Try to make it as easy as possible for your customers to find you. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. A link that leads to Google maps is essential.
The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
In your mobile marketing efforts, make it easy for the recipients to forward the offer to others. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
A home base is essential for your standalone mobile platform. Your campaign is about getting people to your home base or bringing them back to it. Your entire business model shouldn’t be based on mobile marketing.
Instead of using shared short codes, purchase dedicated ones. It can be a little pricey, about $2,000, but it can be linked to your brand. People will start to associate your short code with your brand. Using code sharing can cause legal issues, as well. If the company that shares the code takes advantage of the system, then you can be held responsible too.
Dedicated short code is the best choice. It may cost more, but it will reflect well on your company’s brand. Additionally, it gives you a degree of legal protection.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
Consider creating your own mobile app. Your app will allow customers to see different specials and promotions, making them more likely to check in often. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. Investigate which app service provider is for you, as the prices vary greatly.
Mobile Marketing
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.