You can learn a lot about article syndication, and it’s good to do because it is a big key to marketing success. Sadly, not everything you find online will be helpful. This article gives some great tips for getting started in article promotion.
Set aside rigid AP style guides in favor of a conversational tone. This can help you make more SEO-friendly references within a blog, description, or article. You will have to follow AP rules for content that flows, but reduce the restrictions to generate improved results from search engines.
Give your visitors information that is useful. Visitors who take the time to read your article want to walk away with a sense of satisfaction and enlightenment. When an article makes them feel better informed, they are going to want more of the same.
Do not give in to a compulsion to shower indexes with just one single article. When pursuing your article syndication strategy, there are many article indexes at your disposal. One common mistake that is made is that one article is posted many times over hundreds of indexes. Search engines are aware that people do this, and will not count all the links associated with these articles when they do the rankings, so you will only be hurting yourself.
Invest a bit of yourself into the articles you write. Personal touches make your articles more appealing than if they are dry and impersonal. Be honest with your writing, and let your own style shine through. The chances of your readers returning will increase and they will thank you.
Technical Information
Mix your article with different technical information. For instance, if the product you are marketing is of a technical nature, then put that information in the article. At the same time, make sure to explain any technical information for the lay-people reading your article. You will earn credibility and respect by using the language your target audience understands.
Take advice from gurus and so-called experts with a grain of salt. So-called article promotion experts generate their income by teaching others about the article promotion field – not by successfully executing their own lucrative article syndication campaigns; this is just something that you may want to keep in mind. Still, they may have some beneficial information for you. Just be aware that they may not be the best source of information.
While many of these tips have stood the test of time, some are more recent ideas that you may have not heard of before. Take what you have learned here, and you will be an “expert” in no time!