It is quite likely that most of your relatives are on Facebook. But do your potential customers there?
Be sure that all of your online content is linked to and from Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Contests are a good way to increase interest in your company. Offer users prizes and discounts in exchange for encouraging people to like your Facebook page. Always award the prize or you’ll ruin your reputation.
A great way to interact with your Facebook fans is to respond to their comments on your page. This means you wall for new comments regularly. It is especially important to reply if the comment needs customer service support or posts a complaint is brought to light.
Think about creating your own group rather than just a page. Facebook groups will encourage potential customers to establish their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Facebook Ads
Try putting out some Facebook ads in your marketing tactics. Regular postings only do a limited amount when it comes to promotions of goods and/or services. To really maximize your marketing efforts, Facebook ads may be ideal. They are inexpensive and can make quite the difference.
Target advertisements directly to your customers by using the “custom audiences” tool. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Facebook lets you share your content. Facebook is not only about socializing; it’s a primary channel for content. Write blog posts that are full of useful content and promote your blog posts from other channels into your Facebook page. You’ll find that you can get tons of web traffic from Facebook.
Know when to post on other walls. You can garner a ton of attention by posting on other Facebook pages. Make sure it’s the attention you want. Post to other pages if you have relevant or interesting information to add. Do not spam posts.
Don’t forget about your existing audience. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. In order to market using Facebook, your audience should feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.
The idea of using Facebook is to garner more sales. You can track your success by setting a monthly goals to reach in sales. If you’re not gleaning business, your strategy might need some tweaks.
Ask your business. People love feeling important and valued. For instance, if you are a blogger, ask readers to suggest post topics.
See if you can post things to your Facebook page that allow people to sign up for offers from you. This will allow them to register for contests easily. Use this to hold sweepstakes or offer coupons.
You have to use real resources with your Facebook marketing with Facebook. Facebook is an important marketing tool that deserves a side campaign; you need to be serious about it.If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you will not get what you need from this social media. Put some real time and money behind it to succeed at it.
Do not turn off the function permitting folks to leave comments at your site. You might see it as a method to prevent inappropriate content on your Facebook page, but it really just tells visitors that you are uninterested in their thoughts.
The design of your Facebook page should be similar to your website’s design. For instance, use the same colors in both places. This will help people make the connection between your page and your brand. When the two are unalike, people will be confused.
Only post professional on your page. These pictures will give the community a great first impression. If you want to use personal pictures, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
If you are on Facebook, you know what customers want from a company’s Facebook page. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The larger the effort you want to put in, the greater the profit you will receive.
Do not share Facebook updates too frequently. Update messages your followers directly. You should only use this when it’s most important. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.