A lot of wannabe website owners and business start-ups are content to just market their site through articles and paid-for ads and hope that those measures will get them located. These methods might bring a little profit to these companies, though doing business this way will never allow the companies to move up in the rankings. The advice in this article will put you on your way to obtaining optimal website traffic.
When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. Long pages get weighted less than shorter ones by the search engines. Visitors are also not likely to read an article in its entirety if it is overly long.
Part of using SEO to drive site traffic is ensuring that your site uses effective coding. If your site uses primarily JavaScript for content, for example, and the code is messy, the search engine spiders will be unable to index it. A site that relies heavily on Flash without providing text descriptions will be ignored by the search engines.
Anchor Text
Using keywords as anchor text is an easy way to kill two birds with one stone. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. You can attract web crawlers to your anchor text by using relevant keywords in it.
This is easily done through a robots. txt file that gets added into your own root directory. This will prevent any search engine from being able to gain access to particular files on your site.
Site maps can help you with your SEO journey. Spiders use the site map to find out information regarding your website. If your website is particularly large, you may need several sitemaps. To help spiders crawl your site, you should strive to ensure that each map has fewer than 100 links.
Website Easier
Site maps make the website easier to navigate and increases the traffic to your different pages. A site map helps make your website easier to navigate. Having a site map available for visitors will increase traffic to the rest of your webpages. In addition, it makes your website easier to navigate which will increase overall traffic.
Rather than joining link exchanges, think about working with article exchanges that help you with search engine results. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. It does more for you than link exchanges, and it generates new content for both sites.
Make sure to include keywords in URLs of specific pages. If the URL contains numbers or symbols that people are unlikely to search for, the page will be less likely to get high search engine rankings. By including keywords in your URL you will have a huge boost in search engine rankings.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.