When marketing through email, there are certain procedures you should follow to ensure that your customers are receiving the message you are trying to convey. You want to deal with email marketing in a certain way; you need to make sure your customers are satisfied and that they want to keep getting your messages. If you are looking for the right way to go about email marketing, read on.
If you plan to tackle email marketing, you need to know you have to have the permission from all those you wish to include on your email list. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Only make one clear message for each email you send. Don’t overwhelm your reader with a ton of text! Create a message, keep it short and make your point. Your customers will be happy that they’re not being bombarded with too much information.
Make sure that email formats are tested. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. You should however experiment with various formats in order to identify which format elicits the most responses. After you’ve found a format that works, implement it in all your emails. This can help your consumers know what they can expect from your messages and where to find information they need.
Keep your style and format the same for each email you send out. For every email, use the same colors and logos. The font that you select should be easy to read. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Familiarity is vital in any business, more importantly in email marketing.
A major holiday is usually not the time for an important marketing campaign. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. There are always going to be exceptions to any rule. These emails can be things about Black Friday or other holiday sales your company may be having.
Company Logo
Make sure your emails contain your company logo and features your brand name prominently. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This fosters brand recognition among your subscriber base.
It is important that you get adequate permission from the people you are going to send emails to. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may even be banned by some ISPs and this can severely impact your business in a negative way.
As this article has shown, it’s key for email promoting companies to follow proper etiquette. If you are not courteous to your customers, you will quickly see them dropping out of your email subscriber list. Use the advice in this article to learn how to keep your customers happy.