SEO sounds like some sort of black art, but every internet marketer needs to at least know the basics. Your site can be optimized to increase your traffic and search rankings with the proper knowledge and tools.
You need a well-coded site when you plan on using SEO efforts to increase site traffic. Search engines are not humans and their spiders will not make exceptions for inadequate code. You will not be recognized if you have a lot of Flash without written discriptions.
In order to fully optimize your site, you must focus on keyword density. Do not include more than 20 percent of keywords on your page.
People might come to your website in droves, but if they click away after 5 seconds, it’s not going to help much. It is believed that the length of time that someone spends on a website will have an influence on the website’s PageRank. ) has some bearing on the site’s Page Rank. Try adding forums to the site, or allow for comments on key topics and articles. Encouraging participation will increase the amount of time visitors want to stick around.
You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. Since search engines like highly-structured websites and new content, blogs often rank high on them. Backlinks also play a large role in search engine rankings.
Be sure to position your keywords within your site map. Site maps allow easy navigation through your site, letting users get where they’re going in one or two clicks. These are used by search engines to rank sites higher on their lists based on how easily accessible the content is.
You should publish and write fresh content as much as you can. Set a goal for yourself, whether it be one story a week or one per day. Websites that show the ability to generate an ever changing supply of unique content receive higher marks from search engines than sites with static material. Featuring new content frequently will earn the site a much better ranking.
Try moving to the podcast arena. Podcasts can be audio or video and sometimes live. Include important and relevant information to make sure your audience is happy with your show! You can create a podcast as simply as getting a video recorder or other audio device and recording a podcast. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.
Getting your website in free local listings on Google and Yahoo is an important step to take in improving your website’s visibility. These services promote your business for free, which means more people will be able to find your site. Avoid dismissing free venues to use for publicity.
Alt Tags
One way to get around the inherent difficulty of indexing images is to use “alt” tags to associate keywords with the image. Alt tags display to visitors if they have chosen not to view images on your site. You want to make sure the search engines read as well as index alt tags, this will improve your page ranking.
As previously discussed, search engine optimization creates opportunities for profit on the internet. Put the advice of this article to work for your website today, and see the amazing results. When your website looks and functions its best, more people will come see it, and that should lead to more sales.