If you think that marketing with email is so 1998, think again. Even though email solicitation was an early form of marketing on the Internet, it still is very useful and is far from being exhausted. There are always new ideas coming up to help make marketing via email effective. Keep reading to find out how you can design a successful email promoting campaign.
Don’t email people that you do not know. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. This may cause them to simply delete your email, which is just a waste of your time.
Get your audience to help you expand. Once you have a few readers, think of ways to encourage them to sign their friends up. Include subscription links in your emails so that your readers can pass them off to friends. Your subscriber base will grow by itself.
Consistency is key. Always use the same company logo and colors in your email. Use easy-to-read fonts for text-based information. By doing this, you begin to create brand recognition, and customers will look forward to your next message. Familiarity is a crucial factor to the success of your marketing with email campaign, and your overall business.
Email promoting is a great tool for selling your product, but only if you keep sales in mind. Every email you send should bring your readers one step closer to making a purchase. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Ensure that your emails have a lot of solid content. Include information that is helpful in your emails. You should never include simply selling information. Offer your subscribers deals that they can’t find anywhere else, including your main website. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
Avoid sending major marketing with email messages around holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, you can take advantage of certain exceptions. These emails can be things about Black Friday or other holiday sales your company may be having.
Utilize the least amount of graphics in your email as you can without making it look bland. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
There is no excuse for not getting permission, before sending emails to customers. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
Email is still a very useful marketing tool. If you implement the strategies from this article into your marketing via email campaign and keep your eyes open for other ways to improve your marketing efforts, you may enjoy many more years of life from this simple way of reaching customers.