When someone hears “e-mail marketing” they usually cringe because they think of spam. Make your email program enjoyable enough for your customers that they actually participate in the offers you make. Reading the following article will show you some great techniques to implement today.
If you want to go ahead with email promoting you should get permission from your customers before you email them, you should do this for every single person on your list. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
All emails should be proofread before they are sent out. Accuracy is important in all forms of correspondence, including emails and newsletters. Before sending out messages, make sure the email layout is easy to use as well as nice to look at. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Find out as much information as possible about marketing via email. Search online for information, or check out books from the library. Also, attend as many classes and workshops as you can find locally.
Subject Lines
Use a couple of different subject lines to test which one has a better response. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Don’t send emails to people who have not given their express consent. Spam emails will diminish your credibility within your customer base. In some cases, potential customers become disinterested and choose not to work with your company.
It is very smart to have people double opt-in in order to receive email messages from you. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.
It is vital that you develop brand recognition, even in the emails you send. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will enable your customers to quickly recognize the source of the email.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Don’t make it difficult to find. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.
Don’t use images for important information in email promoting. Not everyone uses the same email client. These pictures may not even show up in many cases. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Put information that is the most relevant in text and use alt tags for images.
Know your audience in order to have a marketing campaign that is successful. What are they wanting to see? Write content that is interesting to them. What do you need to do to convert those desires into emails that sell? By utilizing the answers that were found in this article, you can start taking care of business.