It’s almost certain that your siblings and cousins are on Facebook. But are your current and potential customers there?
If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media tends to be a casual venue, your business must be presented professionally. When you keep a professional tone, you are respected more by customers.
Make sure any content you publish is linked to from your Facebook. If you publish a blog, make sure that new posts appear on Facebook. You might even link your Twitter account to the Facebook page and have all tweets show up there as well.
You may do so by giving your page color and the addition of graphics. Facebook users usually respond better to these kinds of pages over plain pages.
Always answer all the questions and comments sent to you via Facebook. Make sure to give helpful answers, and thank them for their time. If you have a page on your site that holds the information they need, share the link with them.
Avoid letting your Facebook page. There are built-in filters that can be put into place if you monitor your page. Page administrators can add keywords into the tool that will be filtered out.
Offer something that “like” your page. Likes are a good way to raise the visibility of your page. Try to give a way free items if they are going to ‘like’ your page. It could be something that you can give to everyone or offer a sweepstakes. People are more likely to respond to your requests if the offer is for an incentive that is worth their time.
Be judicious about your updates. Your followers will lose interest quickly if the content in your updates routinely has no value. Every piece of content you post should either be helpful, educational, or entertaining. Providing your audience with good updates can help with your success.
Give your audience a spot on where they can sign up for. This will allow them to register for a longer period of time.
A great way to boost conversion of visitors to followers is by hiding content available only to those who subscribe. If any of your content is hidden, casual visitors will be more likely to register.
Your want to post content with value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. You don’t want to “sell” your customers too often because this will irritate them.
Ask your fans for advise about various decisions related to your company or brand. People love feeling important and important. For example, as a blogger, consider asking them what posts they’d like to read.
Always establish a Facebook page. Don’t simply create one just to say you have it. Do you want to tell your page to stay in touch with customers? Or is it so your customers are able to contact you?
One way to entice people to follow you is to only show content to those who are following you. People will want to get to that information, so they will click Like. Only hide a bit of your content or you will lose part of the impact of your SEO.
Try your best to respond to all of the communications you receive. This include comments in your inbox and those you see on your page. This can eat up a lot of time, but your users will really appreciate this personal touch.
Make sure you update your profile is up to date.If there are any changes in your business, be sure you change it on your profile page. Keeping your customers know what is going on. You might even change your profile page often so people interested and see what that is all about.
You don’t want to be sharing updates that are not actually related to your own content. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Your personal account should be used if you have personal things you want to talk with people about.
You can find the examples of both kinds if you try hard enough. People often know to seek out the best practices, but they usually don’t look into ones that are bad. You need to know what you should not do.
Use your own experiences on Facebook to help you determine what your customers want. Use these tips to do a campaign that will blow the socks off your customers. Put a lot of effort into Facebook if you want to reap the benefits.
Be sure folks are able to “share” content via your Facebook presence. People from your audience will tell others about any valuable information you have on your page. Sharing and interacting with others is the center of Facebook. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.