Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
For maximum impact, you should encourage your ads to go viral. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
Your efforts will be more effective if you apply SEO practices to your mobile sites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Research your audience. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Determine whether phone or computer messages will be more effective. What is the most common phone OS employed? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
Don’t neglect your traditional online presence and put your website to use. It’s very helpful to advertise mobile sites and apps from a popular traditional website. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
You should test your campaign on as many devices as possible before launching it. Your campaign is not going to go far if your recipients get broken or indecipherable messages. See what coworkers think before sending it to potential customers.
Make sure to include discounts and special offers in your mobile marketing messages. Customers love discounts, and they will want to visit your site to find out more.
Use every practical venue available to keep your customers informed about an upcoming event. For example, you can send a piece of direct mail letting the customers know about a planned event, such as a 50% off sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. Dropping friendly reminders like this can keep people from missing your big events.
Mobile Marketing
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. When you are just starting out with mobile marketing, take the time to learn all that you can and use these tips wisely. Your efforts will likely reward you with increased sales and business growth.