Mobile marketing represents a very promising opportunity for anyone who is willing to learn about its different benefits and techniques to benefit their business. It often proves an exciting venture as well. If used effectively, it can significantly increase your business’s visibility. This article will help you unleash the power of mobile marketing with the following tips.
Do not send emails out too often. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Have your customers believe that they will pass up a good thing if they neglect your offer. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
Use A/B testing on the mobile version of landing page. Testing is important in the mobile world, just as it is in any other environment. By creating an A & B version of your landing page, you can test effectively. Then use the one that gets the most conversions.
Mobile-device friendly maps can be used on your website to entice local customers. When a person searches for a business on his or her phone, the map allows them to find it quickly.
Mobile Marketing
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. They are easily captured through a cellphone and they are very easy to use. QR codes let your reach your customers easily and quickly with relevant information.
Do some research on your target market. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. For example, what is your customer’s preferred method of contact? What kind of smartphone do they use? Take the time to learn about your customers, and you will better be able to connect with them.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. SMS can be very bothersome. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This will help you be seen as a trustworthy company.
A usability test is extremely useful. This test will determine whether your content is properly visible to your customers after you send it. Send the message to your network of associates, family members and friends who will be your testers. Ask them to take a close look at the test message on their mobile devices, checking for readability and usability.
Using mobile devices to promote your products, advertise your business, and increase your customer base requires a lot of knowledge and effort. These tips are easy to apply to your mobile marketing strategy in a way that will be highly beneficial to you and your business.