In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. Anyone who has a smart phone can use the QR code to access your site or coupons. You could include QR codes on your business cards, flyers or magazine ads. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be quite difficult to develop a mobile website that is attractive and appealing. Leave this to the professionals if you doubt your talent at all.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Mission Statement
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Sticking to your mission statement keeps your business focused and efficient.
You should always establish a home base for your mobile platform. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. Do not ever base everything completely on a mobile marketing campaign.
Avoid sending messages to people at inconvenient hours of the day. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Behave appropriately.
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Stick to dedicated short code. It is more of an expense, but it gives you better brand protection. This will also improve your legal coverage if needed.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Listen to what customers have to say even if it is bad.
Utilize an A/B testing process on the homepage of your mobile site. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. The results will show you which version you should choose to develop further.
Mobile Marketing
While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing can tell where you are, which is unique in marketing. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
These tips will allow you to create a great mobile marketing strategy. There is quite a bit to learn, and many different ways that you can apply it. Keep this in mind as you use these tips to develop your mobile marketing plan, and increase your company’s promotional reach.