Mobile Marketing: You Can’t Ignore It Any More

by

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

TIP! Ensure that your mobile ad will work on all kinds of devices. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry.

Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.

A beta-testing period to see how effective and usable a marketing campaign will be is a good idea before the launch. Your campaign will be useless if you do not send out efficient messages. See what coworkers think before sending it to potential customers.

TIP! You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. You have to take all different kinds of devices from random phones into account when developing your strategy.

Be sure to check your messages for accessibility and ease of use. If your customers can not see what you are forwarding to them, your efforts will be wasted. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.

Mission Statement

TIP! Many people access social networks on their mobiles: take advantage of this to promote your products. You can encourage your customers to start talking up your company by rewarding them when they give you social network attention.

To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Stick with your principles and follow your mission statement.

You have to offer your consumer something in return for them purchasing from you. Offering incentives can improve any mobile marketing campaign. These can be basic things like weather or local events. Additionally, you can offer coupons to bring in more customers to your website.

TIP! Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control.

Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Anyone who has a smart phone can use the QR code to access your site or coupons. All of your brochures, cards, and catalogs should have QR codes on them. QR codes make it easier for interested customers to get information about your business.

Spice up your mobile marketing campaigns with interactive elements, such as trivia games or quizzes. Most consumers will interact with a quiz question sent to their mobile phone. While gaining interest from your consumers, you can gain feedback about your business through mobile quizzing.

TIP! When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers.

Limit the number of offers that you send. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Your customer should think he will miss out if he doesn’t act now. If they think another is right around the corner, they will be less likely to take action.

Mobile Landing

TIP! Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.

On the mobile landing page, try out A/B testing. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Then use the one that gets the most conversions.

You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. Flash does not work with mobile devices.

TIP! Use your main website to your advantage. Let visitors to your website know about your mobile apps.

It is very easy for your mobile marketing approach to backfire and annoy people. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. With the right approach, you will very likely obtain new customers and bring in more business.

Leave a Comment