SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. There is an entire industry that revolves around search engine optimization. You might have heard that only web experts can understand SEO. See for yourself!
To help search engines index all of your pages, create a site map. A site map (navigation bar) provides directions to content on your whole site. Even if your site is small, a site map can have a big impact on its search engine rankings.
Using proper anchor text is important to your internal links on your site. Generic link text, such as “click here”, does not positively affect search engine results. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.
Site Map
Include a site map to optimize your search results. If you have a site map a search engine can find you easily. If your site is particularly large, you may need multiple maps. Each map should not exceed 100 links in size.
Code your site well when trying to use SEO. When search engines see coding that is not well done, they will pass it up. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.
In order to fully optimize your site, you must focus on keyword density. No more than twenty percent of your content should consist in keywords.
To boost the ranking of your articles, try organizing them around keywords. By including the keywords that are relevant to the topic of your articles, the search engines will able to find them easier. That will also help readers to easily find your articles. As a rule of thumb, your keyword should appear in the title, the summary, and about four or five times in the main body.
If you are the webmaster for a business website, inform the CEO that he/she could attract more traffic to his/her business’s website if he/she started an interesting blog. People may be very interested in hearing what the owner, the power behind the brand, has to say.
Make all of your titles unique and interesting, even if the content is similar. Use short titles that will entice the reader to continue reading ahead to the article. The title is the first impression of an article, therefore making it very important to the reader.
Search engines will rank the page higher if you do this. See your meta data as a “call to action” since it appears under several site hyperlinks in search results. Many content management systems give you the opportunity to adjust your meta description in the editing area for the individual page.
Search engine optimization, or SEO, can be viewed as a specialized type of marketing strategy. The key is to use words that will generate a higher ranking for your site. This will get people to your site and bring you more business.
Though it can be very complex, the basics of SEO are accessible to the beginner. If you already maintain your own site, then integrating some of these SEO tactics should be easy. Try just one and see how significantly it improves your numbers.