SEO tweaks the design and content of your site to improve its search engine rankings. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. Many SEO experts will discourage you from doing the work yourself because they want your business. Don’t listen to that!
You must have patience when performing SEO to increase page rank. Significant changes and massive traffic will not come overnight. It may take several months, especially if you have a new website. Like the promotion of any brand, time needs to be taken to build brand awareness.
Anchor Text
You need to put some thought into the anchor text you use for internal website links. Using generic anchor text like “click here” is a wasted opportunity to integrate more keywords. In order for spiders to notice your site, relevant keywords should be incorporated into anchor text.
Header tags are important to use. They can be a bit too big sometimes, but use CSS and change their size. Search engines like to use headers to rank sites. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.
Search engine spiders do not understand URLs in the same way people do. You want to remember this when you create your URLs. References to page numbers and sessions will only confuse the spider. This confuses search engines a great deal, so be mindful and establish relevant names for all your URLs.
PageRank increases are not just about gaining visitors, but in keeping them on your site. It seems the length of time someone remains on a website (according to site metric scores such as Quantcast, etc.) alters the page rank for the better. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.
Description Tags
Meta description tags are an extremely useful tool for optimizing your website for major search engines. These description tags are a great value, as they are easy to add and improve ranking. It is important to write meta tags which are short but informative. This can attract more readers to your website, even if your site wasn’t at the top of the search results.
Consider article exchanges rather than just link exchanges. This means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This is better than link exchanges, since it involves getting fresh content.
Though SEO does have layers of complexity that are best reserved for professionals, there is no reason to believe that beginners cannot also use this tool to their advantage. You can effectively implement your own SEO strategies by applying easy and proven methods, like the suggestions in this article. A large amount of traffic to your website is definitely closer than you might think it is.