The Internet is almost like a corn maze. There are a lot of ways to get better search engine rankings, and a lot of the time they’re similar looking. However, if you take your time and pay attention, you can get through this maze. The tips below will give you the start you need.
Always make sure that your site is well-coded. If your site has a lot of messy JavaScript codes holding it together, search bots won’t be able to classify it and your ranking will suffer heavily. Flash content cannot be indexed by spiders at all, unless there is a textual description included in it.
Don’t think that buying advertising can help your search engine rank. While advertising on some other sites can boost your traffic and your income, it can’t boost rankings.
Anchor Text
The correct anchor text is very important when linking internally on your website. Using the words “click here” is not going to help your search engine rankings because it is too generic. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.
When designing your website, it’s important to know that spiders cannot read dynamic language or session ID names. Such language baffles any search engine, and therefore you should endeavor to develop true names for each URL that include an applicable keyword that makes sense in context.
Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. Search engines respond favorably to sites which reputable sources linked towards. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. If your content is useful, other websites will want to link to you.
Site Map
Use a site map so that search engines can easier index your pages. Site maps enable search engines to navigate to any page, from anywhere on your site. Even a small site can have a huge impact with a site map, in how a search engine will rank it.
Include transcripts of any streaming media like audio or video on your site in order to help the search engines rank your content. By providing transcripts for any audio or videos, your content can be understood by search engines and included in search engine listings.
Proofread content moves products, but many webmasters forget this critical step. Your website should be easy to read and free of errors to engage both clients and the search engines. The chances that a search engine will direct traffic to your site greatly decreases if your site contains many spelling or grammar issues.
Video Sitemap
Use videos and a video sitemap to increase the SEO of your website. Videos are great for when you want to show yourself or the staff or you can show how a product works. The video can be uploaded to your site and labeled with keywords. After you get a video sitemap you can use the tools for webmasters at Google so your URL gets submitted to the account you have. Then pop that video onto YouTube. After that, just wait and see what traffic it drives to your site.
Set aside time and begin implementing the ideas presented above into your website. It will take some time, but in the end, you will get results.