Winning the ranking game among search engines means understanding and using search engine optimization. If your consultant has recommended you try it, or you are finding the term on your own, the tips in this article can get you on the right track. SEO is so popular because it can bring a large amount of traffic to a site for minimal cost.
Having a popular website is about attracting visitors, and getting them to stay on your site. It seems the length of time someone remains on a website (according to site metric scores such as Quantcast, etc.) alters the page rank for the better. This trend has been established through metrics like Quantcast scores. Try adding forums to the site, or allow for comments on key topics and articles. Encouraging participation will increase the amount of time visitors want to stick around.
Add meta descriptions to each page on your site to improve your search engine placement. A well-written description tag will benefit your site, as it is included on many search engines to tell readers what your site is about, enticing them to click through. You should use this tool wisely, and make sure the meta tag information is succinct and informative. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.
Site Map
Including a site map on your website is key to any search engine optimization process. Site maps make it significantly easier for search engine crawlers and spiders to access every webpage on your website. If it’s a large website, it may have to have more than one site map. As a guideline, try to stay under 100 links for each map.
Search engines will best understand your web site’s content if you use proper descriptive tags. Keep your text down to 60 characters or less, since many search engines cut off the content at that point. Tags generally carry less weight past that point anyway.
Include quality keywords on your page’s URL. When the URL includes things people are not searching for, like numbers and symbols, your page is harder to find. Using strong keywords connected to your topic is sure to boost your traffic.
Site Map
Include your keywords in the site map that you build. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. Search engines use them in order to put websites in a higher position on the search lists, because the ease of access is an important facet in their ratings.
The use of Javascript is sometimes practiced, but the search engine spiders do not always respond favorably. Java can add a lot of customization to your site, but be careful as search engines may not react to it predictably.
“Alt” tags are crucial when adding image links to your site. If the image display is disabled, these tags replace the images. The point here is that the search engines pay attention to alt tags, so if you have keywords sprinkled into your alt tags, search engines will take them into account.
As outlined by this article, SEO is the methodology you use to generate more website traffic. Whether you have an old or new site, you can see the benefits from using proper SEO. The tips above should be able to help you a lot when you’re looking into what to do for marketing.