Many people believe that marketing via email is nothing but spam. The truth is that using marketing via email correctly will lead to increased profits with little investment, and all it takes is a little knowledge to get you started.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. It is simply a waste of time.
Email List
An effective way to create an marketing with email list is to give users an option to sign up for your mailing list on your website. Make the sign up option stand out on your site and you can easily add potential customers to your email list.
Write concise subject lines. A subject line that is less than 60 characters long is more likely to be noticed by a reader and is more likely to be opened than a message with a lengthy subject line. If long subjects simply cannot be avoided, always be sure to include any essential information at the start of the subject line. Doing this will ensure that readers always see it first.
Alt Tags
Use Alt tags if your messages contain images. What these tags do is come in place of images that don’t load or aren’t allowed to load for some reason. The tags should have relevant descriptions of what the image is, this way the recipient knows the intent of the image. Use alt tags for your links, as well.
Always include your companies colors and branding materials. Most of the people who receive your emails have already seen your logo and design scheme on your website, and are familiar with them. Portraying a consistent image to customers will make your emails less likely to be deleted or overlooked.
Use strong subject lines. The subject line is often the determining factor in whether or not a customer will even open your email, so it needs to grab their attention. If you do that, half the battle is won and you can keep them reading.
It’s impossible to overemphasize the significance of your emails’ composition. While it can be tempting to make a beautiful HTML layout for your email, many email programs will block your graphics and leave your email looking strange. The main message, including the call the action, needs to be in the text of the email not in images. Consider using invitation links to your site that your customers can see in the form of a graphic.
Set up your data entry to include subscriber birthdate information and send a message of celebration. Set it up so happy birthday emails are sent a day or two before the special event. Along with your upbeat message, included a discount coupon or special offer.
Now that you’ve read the preceding tips, you should understand how creating an e-mail marketing campaign can help you achieve your business goals. Using this powerful advice can result in increased sales and increased profits for your business.