There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. Read on to explore ways to use mobile technologies to your marketing advantage.
The best place to begin is by creating a database. Cell phone numbers are not the only thing you will want to add to your list. You really need to get their permission before starting. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Use multiple tools to promote your mobile campaign. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
You need to remember that not everyone is aware of what the various abbreviations mean. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.
Good mobile marketers gradually climb up the mobile ladder. Take this same approach. Through various processes, you will be able to build as large of a network as you want. Use your resources as best as you can.
When you are promoting a big sale, that is the perfect time to send out a mobile alert to your clients. Just be sure not to wake them up. This serves as a reminder to your customers that there is something special occurring that they might be interested in.
Mobile Devices
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.
Consumers are looking for a specific value from your mobile marketing campaign. If you are sending messages out to customers, you should think about giving something away. For example, if your target is business executives, offer a meal voucher to a high-end restaurant. If your audience is the middle class family, you would want to send something that is family related.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. Poorly worded messages will not help you in your marketing campaign. As a safeguard, try sending the message to your colleagues, and obtain their feedback on it prior to sending the message to your customers.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Mobile Marketing
The many different techniques used in mobile marketing are all based on a few shared principles. They are all variations on the basic themes of technology and application. The most important thing for you to do is evaluate your situation and your needs correctly and choose the right mobile marketing strategy for your business’s situation.