How long has it been since you last checked your email? Many people check their email twice a day, while others check even more. Marketing via email is a great way to reach out to your potential customers and existing ones. The following advice will help you out with marketing via email.
Be certain you send correspondence only to those eager to receive it. Otherwise, you risk being known as a spammer. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Keep your customers interested in your emails by offering promotions. This is an email promoting method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. Additionally, having a referral rewards program will help you grow your customer and email base.
Educate yourself on everything you can find on the subject of e-mail marketing. You can read books at the library, check out blogs and join forums. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.
Subject Lines
Try using A/B testing on your subject lines. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This allows you to determine which subject lines are successful and which ones are simply ignored.
Remember the importance of consistency. Ensure that you’re always utilizing the same colors and logo of the company within your email. The font you choose should be something that everyone can clearly see. After a few messages, people will start to recognize when you send an email, and will pay attention. Branding is an important method to increase your business reputation.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Provide your customers with articles of interest with valuable information that is not included in your website content. Also try including special offers on products and services. Send out greetings on holidays, not just when you want sales from them!
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Branding your business is essential, and should be incorporated in your marketing emails. Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out, too. Doing so can help your readers to recognize your company instantly.
There is no excuse for not getting permission, before sending emails to customers. If you don’t do this, people may not trust you and that makes your business look bad. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
E-mail marketing proves to be a smart way to keep in touch with customers and clients. Use the information in the article you went over when creating an email promoting campaign and you will see it do well. Using email is a simple, yet powerful way to get your product known.