Facebook is an addiction for some! You could use this platform to reach a large number of people through Facebook marketing.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
A simple way to interact with your Facebook fans is to respond to their comments on your page. This means checking you wall for questions or comments and use the @ symbol before mentioning your brand’s name. It is especially important to respond quickly to anyone who needs customer service support or posts a complaint is brought to light.
Make sure any content you publish is linked to from your Facebook. If your site has a blog, configure Facebook to automatically include a link and summary of your post. You can even link your Twitter account to your Facebook page and have all tweets appear on it too.
Depending on your needs, a Facebook group may work better for you than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Answer questions and respond to comments quickly. Thank the person for taking the time to contact you, and give them a great answer. Share links to your business’s site or FAQs page to help answer common questions.
Facebook Pages
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Know when you ought to make posts about your business outside of your own Facebook page.Posting information on other people’s Facebook pages can get you a lot of attention. Make sure you’re seeking the good kind. Post to other Facebook pages if you have relevant or interesting information to add. Do not ever do spam other pages.
Choose your updates carefully. Your subscribers will become disinterested if you aren’t sharing content that they can use. Utilize Facebook Insights in order to determine what updates have the best success so you will be able to give your audience something similar.
Be selective when it comes to posting updates. If you don’t share content that has value, you won’t keep fans very long. Make sure your updates are fun or helpful. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
Make sure you answer posts and comments on the wall. If someone takes the time to speak to you on your profile page, you ought to speak to them.
A great way to turn visitors to followers is by hiding content from those who subscribe. If you are able to hide part of your page so that only followers are able to view it, casual visitors will be more likely to register.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, put your money into Facebook ads.
Ask your fans to get involved in various decisions related to your company or business. People love to feel that their opinions are important and valued. For example, if you post in blogs, ask readers to suggest post topics.
Try your best to respond to each and every comment you get. This includes those you get in your inbox as well ones posted on your page. This takes some extra effort and hard work, but the user engagement you get as a result is worth it.
Do not share things that are not relevant to your business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Keep the business and personal pages separate so you can focus on your business better.
Facebook has an audience as varied as snowflakes. Using Facebook to convey your marketing message could surprise you with great results. You only need to implement the tips in this article to see great results.