Have you ever thought of e-mail marketing to help improve your business? This article is here to help you learn more about marketing via email and how to design successful campaigns. Continue reading to find some great advice for using e-mail marketing successfully.
Design your email around a single specific message. Do not let your customers get annoyed or bored by your content. Keep your messages on topic, of reasonable length, and interesting to read. This will create a happy reader, that translates into a happy customer.
Keep things consistent. Make sure that your emails contain the same colors and company logos. The font used in your emails must be easy to read. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Branding is an important method to increase your business reputation.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Do not ever send emails to your customers more than one time per week. Your customers may be very busy and have to go through a lot of messages throughout the day. If you start sending more than one email a week, customers might stop paying attention to them or unsubscribe altogether, which wastes the great content you spent your time and effort assembling.
In general, do not send important marketing email on or around major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. There are exceptions, of course. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Unsubscribe Link
It is wise to have a clean, unsubscribe link. Don’t try hiding your unsubscribe link as this will only frustrate customers. People should feel like they have a choice and they are not forced to view your emails.
Offer special deals for customers who subscribe to your mailing list. Give your customers a compelling reason to give their business to you instead of your competition. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
Call to action wording is essential to a successful email campaign. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. Make sure that any links you have are obvious and let it be known how to use them. If necessary, these can be added to your messages at the beginning and the end.
Make each message personal when using marketing with email. The recipients are far more likely to respond positively to an e-mail that isn’t overly formal and distant. You can further increase the impact of your emails by sending them out from someone with an important position in your company, like the president or owner.
You will be able to create an marketing via email campaign that works if you use this advice and try hard. Email promoting is a really easy way to pitch to a big audience, so utilize it as soon as possible to see its benefits. With that in mind, it’s time to stop reading and start planning!