Search engine optimization can help you get more visitors to your website. It can also help you monetize a blog. Search engine optimization allows your site to appear as a top search on Google, as well as other search engines. Keep reading for some very helpful information.
When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. Long pages are weighted less highly than short ones by search engines. Also, the majority of visitors will not spend the time necessary to read something that is extremely long.
Advertising is sometimes a good choice, but do not count on it to improve your SEO. Advertising will drive people to your site but will not increase your rank.
Pay-per-click is an effective way to utilize affiliate marketing tactics on your page. In order to expand your exposure and potentially your income, you can be an affiliate site carrying advertisements for other related sites and you can use affiliate sites to try to generate more traffic to your site.
Anchor Text
Use keyword-friendly anchor text for links between pages on your website. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.
Make sure that your header tags are efficient. Sometimes these headers can be too big, but you can use CSS to change the size. Search engines make use of them to help rank your site. By using H1 or H2 tags for highlighting important products or services, the search engines can find something worthwhile.
Choose a domain name for your site that people can readily recall and also gives a clear indication of what you are offering. This information will help YouTube users access your site.
Employ a product feed for the purpose of expanding the customer base that is yours and increasing your website traffic. This will help you build a positive online presence. Product feeds list details such as images, descriptions and prices about the products and services you offer. Your feed should be submitted to important sites like major search engines or comparison sites. Customers can also subscribe to your feed with a feed reader.
Make your content better to boost page rank. When website visitors don’t see relevant information that they want to see and read, they will leave. One of the best ways to bring more visitors in is to work on your content.
Use title tags that are relevant to your content. This helps your search rankings because the web crawlers are better able to know what your page is about. However, do not go past sixty characters, as most engines do not even bother displaying anything after that. After 60 characters, search engines also weigh terms less highly.
Site Map
Develop a site map to make it easier for the search engines to index your pages. A site map (navigation bar) provides directions to content on your whole site. Even for a small site, putting up a site map will greatly boost your search engine rankings and make your site easier to navigate.
Do keyword research first. Learn which keywords will be best for you to incorporate into your website. Research will show you the things people search for and which keywords should be used. These popular keywords are the ones you want to concentrate your optimization efforts on.
SEO doesn’t have to be complicated. Using the above tips will make your site more popular. Utilize this advice and watch your results take shape.