Do you have a business page? You might be missing out on a lot of customers if it isn’t. If you want to use Facebook for your brand, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading in order to find out how to come up with a good marketing strategy on Facebook.
Increase customer engagement by commenting on the things they post on your Facebook wall. Keep an eye on your all and any twitter messages that contain your company handle. It is important to reply to everyone, even more so if it is a complaint or a question.
Contests are a good way to increase interest in your company. Offer prizes or special deals to those who like your Facebook page. Always actually send the prize though; you don’t want to be viewed as dishonest.
Make sure any content you publish is linked to from your Facebook. If you write a blog, configure Facebook to automatically include a link and summary of your post. You might even link your Twitter account to your Facebook page and make sure tweets appear on it too.
When using Facebook, think of it as a strong platform for sharing quality content. It is not just a place for chatting, but a great place to share content too. Treat it that way. Make sure that you incorporate professional posts about your product on your page. It brings plenty of traffic for your business.
Try putting out some Facebook ads for your marketing tactics. Regular posts only go so far when it comes to promotions of services. To achieve real results deep into your customer base, use ads to reach outside your normal followers. They cost very little and can pack quite a marketing punch.
You can do this by making your page colorful or photo-heavy page. Facebook users tend to be drawn to these kinds of pages compared to plain pages.
Facebook Offers give you a way to promote yourself. Set up your offer and turn it into a Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.
Blog Posts
Facebook is a great place to share your content. Facebook is not only about socializing; it’s a primary channel for content. Write real blog posts that are full of useful content and promote your blog posts from other channels into your Facebook page. You’ll soon see that Facebook tends to drive a lot of web traffic from Facebook.
A fan base is something that you will want to expand as much as possible. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that, you are sure to see a big jump in conversion rates.
Facebook Offers allows you to easily and rapidly promote contests or free giveaways that are offered on the website. Just create the offer and choose to make a Promoted Post. You may find yourself with new followers if you feel it is a great offer.
Consider buying some Facebook advertisement. You can alter your ad to your target audience. There are no long-term commitments required. You can end the ad off whenever you want to.
Take the time to reply to comments or posts on your wall. If someone takes the time to contact you, it is important that you talk to them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Offer a reward for someone “Likes” your Facebook page. Likes are something that can get your Facebook page popular. Try offering something exclusive and free items if they are going to ‘like’ your page.It could also be something everyone gets or even a sweepstakes. People are more likely to respond to your requests if the offer is for an incentive that is worth their time.
Give your audience spots to sign up to your Facebook page. This will keep the interest of your audience for contests easily.
Try to add value and relevancy to each of your Facebook posts. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid becoming overbearing when you are marketing your products.
Create a special group page for your business. This could be a place where your business could field questions and customers to interact with one another. You may inform group members of special discounts and offer them other relevant information. This can be a great way for you to get to know your customers.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Never stop looking for improved ways to connect with your Facebook fans. These tips can get you started.
Hiding your content from non-fans is an effective method in converting visitors into followers. Casual visitors will turn into followers in order to gain access to the fans-only content. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.