In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. With mobile marketing, you need to be short, sweet, and to the point.
If you design a standalone mobile platform, it needs a home base to be successful. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Your entire business model shouldn’t be based on mobile marketing.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. You’ll risk annoying customers with this practice, even people who already like your products or services.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Try to be respectful of the individual you are contacting.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. The person may spread your word to their friends, increasing the effect of your mobile marketing outreach.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. You could create an app to help your customers select the product they need or learn more about a topic related to your industry. There are a number of different features you can offer with your app.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Utilize the dedicated short code. It will cost more but go a long way in securing your brand. It also allows you to have a little legal coverage.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Mobile Marketing
These tips can help you see what mobile marketing is about and how it can help your business. It is important that you understand how to use the information you are given. Once you know what you are doing, you can make the power of mobile marketing your own.