In order to be successful, every company must market themselves. Many companies, however, do not take full advantage of the wide array of marketing tools that are available. One way to achieve good results from your marketing efforts is through marketing with email. Here is some advice on how you can excel at marketing with email so you can get started today.
Create a personal email for your readers. Just like any other marketing, those who get them will buy more from you if they feel like they know you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Find out who your audience is and then target their wants and needs. Once you have a few readers, think of ways to encourage them to sign their friends up. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. Your customer base will grow easily and effectively.
Prior to contacting customers through email, be sure to obtain their permission to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Provide subscribers with special access to informative articles not available elsewhere on your site. Including offers that only readers can get are also much appreciated. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
Passive Feedback
Always take feedback seriously when it comes to your e-mail marketing campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. To get passive feedback, you need something that is subtle. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Make sure your email promoting strategy makes use of “smart persistence.” Persistence is a critical part of any e-mail marketing strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.
A smart email promoting campaign makes it easy to achieve success. Creating an email list of your loyal customers is a great way to interact with them, give them special offers and build an even better relationship with them. Use the tips in this article to build a solid marketing with email plan to drive sales through the roof!