There are plenty of confusing lingo and terms that are associated with SEO that may appear confusing to start with, but it shouldn’t keep you from creating a successful site. Keep reading for simple tips you can use starting today.
To optimize your place on search engine results, include a myriad of keywords, including misspellings of keywords, in the “metatag” area of your website setup. Search engines look for meta tags and including a variety of keywords will help you be more visible to them. Make sure you use the plurals and the misspellings of you niche’s keywords.
Patience is crucial if you are trying to boost your site’s ranking. You can not build up huge traffic overnight. If you have new site, the process can take up to several months. In this respect, an online business is no different than a traditional one. Reputations develop over time.
Anchor Text
Make sure you select relevant keywords to use in your anchor text when posting an internal link. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. Good keywords in your anchors will get you noticed by the spider crawlers.
Keep in mind that spiders cannot identify obscure URL names, so be mindful of this when you create new pages. Search engines get confused with irregular names, so you will want to create something that is meaningful for every URL, along with relevant keywords that flow naturally.
Instead of using link exchanges, think about using article exchanges to help with rankings in search engines. An article exchange means posting a whole article by another site owner on your own site, including a link to their website. They reciprocate by hosting an article you wrote on their site. This works even better than link exchanges, and of course each of you get fresh content.
Try including transcripts for videos or audio you post to your site. If you include audio and video transcripts on your site, search engines will be able to include that content to determine search rankings.
Search engine marketing and social media marketing go hand in hand, so don’t forget to take advantage of both tools. There are many to focus on besides Twitter, Facebook or Yelp. There are a large number of social networking sites out there, and some of them are geared toward certain topics. It’s a good idea to join up for each one that has anything to do with your particular product or service in order to help increase your SEO.
If you apply these SEO suggestions and maintain your website properly, you will experience better rankings. Neither luck nor discrimination has anything to do with being successful. Do what you need to, and you will see results.