Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile marketing messages should be brief and easily understood. Get your message across quickly so customers are sure to absorb it.
Especially when it comes to your mobile website, you must remember that less is more. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing copy needs to be concise and clear.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you need unbiased opinions, you can hire testers.
Mission Statement
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Sticking to your mission statement keeps your business focused and efficient.
You need to have a home base if you are developing a mobile platform that will stand alone. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. You should never develop your entire business around a mobile platform.
You should know how mobile devices work to know how to format your site and ads. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.
Utilize an A/B testing process on the homepage of your mobile site. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. By creating an A & B version of your landing page, you can test effectively. Use the more successful page.
Mobile Marketing
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. New customers and new business will be the likely result of your efforts.