There are many things that affect the start and progression of your mobile marketing campaign, and you may not know where to begin with them. This article’s tips will turn you into a better mobile marketer.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. Most people will get tired of receiving messages from you if you intrude too often. Make sure that your texts are not spammy and that they provide a real value to your potential customers. If you are honest, customers will trust you and your brand.
Mobile Marketing
Be certain your mobile marketing content is functional on every platform your customers use. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. If there is ever any doubt, remember, it’s easier to make your message shorter and simpler than it is to try and custom-fit them to every type of platform. Keeping things simple is essential in the game of mobile marketing.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Take this into account.
Be wary of the time of day you text your customers. Not too late not too early. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Start by building a proper database. Refrain mindlessly adding phone numbers in your marketing database. It is advisable to attain permission from involved parties before you incorporate such tactics. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
A/B testing can be a great starting place when developing a mobile friendly website. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Whichever one wins should be your permanent choice.
Mission Statement
A mission statement is the best way to ensure you remember your purpose for your social marketing. Having the mission statement around will help you stay ethical.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Design new campaigns by using strategies that have been successful in the past.
Carefully review marketing data for your chosen niche, so that you are sure your planned campaign is accurately targeting the needs of your prospective customers. This is how you can help to cater your message to your target’s tastes.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. They differ based on their technology and application. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.