Keep your marketing copy on a personal, friendly level. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. For example, if you know why they signed up to get emails from you, include that reason in your email.
Every email should contain one clear message. You don’t want your consumers to be overwhelmed or bored by the content in your email. Pick a message and keep your point and focus clear. This will attract more readers which will translate to more customers. People like things to be simple.
Try not to overuse urgent language and phrases such as “Hurry!” or “Purchase immediately!” messages. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. Your subscribers are savvy, and they know that your goal is to sell products, so focus on building a stable, professional reputation and relationship with them. They will be thankful for this and may even purchase something from you.
Make sure that everything you mail out has been proofread. Accuracy is important in all forms of correspondence, including emails and newsletters. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Ensure that every link is working, as well.
Use as many sources as possible to help you find out as much as possible about email marketing. Books are available in libraries and online. Some areas even offer classes to help you improve your knowledge.
Keep track of the subject lines on e-mails that get opened and those that do not. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This gives you the information you need to figure out which subjects work and which don’t.
Keep your emails consistent. Stay with the same logo and color scheme in your email. The font you select should be easy to read. People will begin to recognize the emails that you send and look for them. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
It is advisable to get permission from customers before contacting them by email. Very often individuals consider unsolicited emails as junk mail and do not open them. Sending out emails to large groups of individuals without permission might violate ISP policies.
Avoid sending more than one marketing email per week. Most of your customer base probably has to tend to many other email messages each day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.