You can market your site through paid ads and articles, but these will only get you so far. This might work for some businesses, but it is an incomplete strategy that will allow other businesses to steal your thunder. Read on for some tips to make your site rise to the top of the search page.
A few short articles is better than one long one. Long pages get less weight than short ones. As an aside, many viewers won’t read the whole thing if it takes over a few screens to do so.
Send an email to non-profits and educational sites in your niche, asking them to do a link exchange or link to some of your good content. Search engines look favorably on sites that have been linked to by reputable sources. Give your website the kind of quality content that will make websites deemed reliable sources by search engines feature links to you. Provide the kind of articles and information that reputable organizations find trustworthy.
Site Map
A key to search engine optimization is to include a site map. Spiders can easily decipher you site if you have a site map. If it’s a large website, it may have to have more than one site map. You should not have too many links on any site map, it becomes too much for the search engine spiders.
To make a specific page of a website more search engine friendly, include keywords in the page’s URL. Try to reduce the amount of numbers and symbols your site’s URL has. Getting keyword that are important and have to do with the site will allow you to get more visitors.
Having a site map will make it easier for search engines to index your pages.. Navigation bars can make your site easier to use. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.
Provide transcripts for video and audio content that you post to your site. When you offer these transcripts, search engines can then categorize your content and position it properly in its listings.
When you blog through your own site, it increases your search engine visibility. This can also increase your website traffic.
Adwords is a great tool for you to use. Many times DIY SEO is not enough. These ads will really help increase your traffic. Google’s own advertising site can bring in a lot of viewers.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.