What’s The Big Deal About Search Engine Optimization?

SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. Many people think that SEO is too complicated to implement on their own. These people are, of course, talking nonsense.

TIP! Keyword density is vital when you optimize a web page for search engines. The total use of keywords on any given page should be less than 20 percent.

Multiple short articles increase your page rank better than longer ones. Longer pages do not help page rankings as much as shorter ones do. In addition, most viewers will not read an entire document if it is more than a few screens long.

Proper keyword density is essential to search engine optimization. No more than twenty percent of your content should consist in keywords.

TIP! Try to include a keyword or two in your domain name if possible. You need to make your site easy to locate when customers are trying to look for it in the web.

Pick a domain name that is full of your chosen keywords. This can help make it easier for people to find your website. Remember that traffic can come from a variety of sources, not just ads. One such source is search engine results.

Inquire about how many years of relevant experience they have. Look into the risks that are involved, so you are sure to make an informed decision.

Anchor Text

Use keyword-friendly anchor text for links between pages on your website. You are going to get nothing from the phrase ‘click here’ to raise your ranks. Utilizing the correct keywords in your anchor text will not go unnoticed by those search engine spiders.

TIP! Look into exactly how much experience they have. Find out how much it will cost, and what the benefits will be for your business before jumping in feet first.

Take advantage of header tags. They may sometimes be too large, but using CSS can help you change their sizes. Search engines like to use headers to rank sites. The tags H1 and H2 should highlight your service or product.

Visit competitors websites and view their source codes. This is completely public, and can give you some clues as to their primary keywords. You may not want to be like them, but it will give you ideas.

TIP! Your site has to be entertaining to be successful. Just being a one hit (or click) wonder will do no good because you want to have traffic that keeps coming back.

Try using product feeds to get more customers coming into your website. This is where you are going to be able to provide important selling points about your products. Make submissions to shopping comparison sites and all of the major search engines. A feed reader can also help customers subscribe to a feed.

SEO does not have to be just for professionals. You do not need to pay a professional to optimize your site; these guidelines make it easier than ever for you to apply SEO principles to your webpages. Attracting more visitors to your website is not as hard as it looks.