Many companies will engage in e-mail marketing campaigns and totally ignore the basic steps to doing it right. Professional e-mail marketing is important if you wish to retain customer satisfaction. Read this article to learn how to properly use email promoting.
Craft one message that’s clear in every email. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Your clients will be happy to not have too much information.
Never use the cliche phrases in your marketing. Specifically avoid the “Buy now! ” strategy. It is considered spammy and could cost you your good image. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. They will be thankful for this and may even purchase something from you.
Subject Lines
Test your subject line using two variations for the same email. Choose an email and use two different subject lines to see what works better. This lets you know which subject lines are successful and which need some work.
Keep in mind that the goal of marketing via email should be to promote and sell your goods. Your marketing emails should drive customers to purchasing your services or products. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Limit yourself to sending only one email message each week. Your customers are likely busy people who receive several messages every day. If you send too many messages, your customers may begin deleting them unread.
Marketing emails that are important should not be sent out close to major holidays. Your emails may get overlooked since many people aren’t around their computers at this time. Of course, as always there are exceptions to this rule. These emails can be things about Black Friday or other holiday sales your company may be having.
You may consider altering your format for special emails. If your e-mail marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.
The email addresses on your list must be checked for validity. It can be a waste of time to have to resend emails and hunt down addresses from numerous returned messages when addresses were invalid. It’s a pointless waste of time!
As evidenced above, proper marketing protocol is an important practice. Treat your customers as you wish to be treated yourself and you’ll find that they buy from you time and time again. Apply the advice from this article so you have happy customers and not ones that are annoyed.